This guide will introduce you to the benefits of digital advertising and show you how digital advertising differs from traditional advertising. At the end of this guide, you should have the basic information you need to decide if digital advertising is right for your business.
Why are people advertising?
No matter how big your business or what type of business you have, you might be advertising for a number of reasons: to introduce your brand to people, to promote your brand and most importantly, to make people want the product or service you advertise.
What is marketing?
Marketing is a tool you use to tell your business story. Good marketing will help you create brand awareness, get potential customers to consider your brand as an option and hopefully build customer loyalty and find the right kind of customers to buy and buy again.
- Raise brand awareness
- Get people to consider your brand
- Get people to make a purchase
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