One of the things you should focus on when trying to improve your site’s search performance is minimizing your bounce rate. Bounce rates on most ecommerce websites range from 25% to 40%. If your website has a high bounce rate, you’re either not attracting the right visitors or providing a poor user experience to those who do arrive. Let’s look at some strategies for lowering your website’s bounce rate and increasing website engagement.
1. Create a compelling call to action
Don’t allow a weak call to action (CTA) to turn potential clients away. Increased leave rates are the absolute worst thing that can happen. You want every site visitor to buy or contemplate buying something.
Every aspect matters when it comes to CTA optimization. Even seemingly insignificant modifications, such as changing the wording on a button, can have a big impact. For example, it can captivate consumers and lead them to a content page on your website, minimizing the bounce rate.
2. Eliminate Distractions
Too many options usually confuse visitors and prevent them from taking action. Your website should not be overloaded with information. Reduce distractions by simplifying your design.
3. Maintain Relevant Content on Your Blog
Keeping your blog updated with relevant content will always yield the best ROI. You’re slowly increasing and gaining trust by always providing new facts. Remember that readers are astute and can detect deception and manipulation. People will, however, notice every action you take as well as the words you use.
4. Prioritize responsive design.
Your website’s visitors will access it via a laptop, tablet, or smartphone. Responsive web design delivers a consistent viewing experience across devices and displays.
You may use Google Analytics to see how much of your traffic is generated by tablets and mobile devices. Even if it is only a tiny percentage of your total traffic, you should use responsive design. Mobile is the way to go, with mobile eCommerce sales rising by 15% year over year.
5. Create Captivating Meta Descriptions for Search Engine Visitors
Many companies fail to improve their meta descriptions for Google users. As a result, their click-through rate continues to be poor. When users type a term into Google search, any word that matches the search phrase is bolded to separate it from the rest of the results and to alert the searcher that the result should be taken into account.
Meta descriptions are HTML words that describe the content of a website. Search engines utilize meta descriptions to show a piece of your website page so that users can determine whether a relevant search result is acceptable for them just by reading the description.
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